What we do

Services.

From strategy to delivery: Annual Design handles every step on the way to an impressive annual report or ESG report. Print and online. German and English. All from one source.

01 – Strategy & Preparation

The relaxed path starts with the right plan.

Annual Design uses the quiet period between reporting cycles to prepare the next report strategically. A structured strategy phase saves time, effort — and money — during the intense reporting season.

Together with you, we analyse the previous year's report, define communication objectives, develop the year's theme and establish the framework for design and content. You start the reporting season calmly — not in crisis mode.

  • Analysis of the previous report & competitive landscape
  • Definition of communication objectives and target audiences
  • Annual theme and storyline development
  • Scheduling and resource planning
  • Briefing of all stakeholders
Strategy workshop – reporting planning
Concept development – moodboard and layout drafts
02 – Concept

No report without a concept.

Every report should be based on a concept that reflects the organisation's strategic communication objectives. The concept encompasses content structure, visual world and the design direction.

Annual Design develops concepts that carry your message — and resonate with your audiences: investors, stakeholders, employees and the public.

03 – Design

Design that turns a report into a document.

Thoughtful design elevates a report from a mere document to a powerful communication tool. Annual Design combines design strength with maximum readability.

Whether classic-conservative for an institution, modern-dynamic for a tech company or sustainably-natural for an ESG report: Annual Design develops the design that suits you.

  • Cover and title imagery
  • Layout grid and design system
  • Infographics and data visualisation
  • Photography concept and direction
  • Typography and colour palette
Design development – spreads and cover
Editorial team – copywriting for annual reports
04 – Copy

Copy that brings the numbers to life.

Compelling copy is the foundation of any good report. It gives the numbers meaning and places them within the larger story of the organisation. Annual Design writes copy that informs, persuades and engages.

From the CEO message to the management review to feature stories: experienced business writers develop and write all copy — in English and German.

  • Executive interviews and statements
  • Management report and business review
  • Feature stories and highlights
  • ESG report copy (GRI-compliant)
  • Proofreading and language versions
05 – Online Annual Report

Digital first — at no extra cost.

As annual reports are increasingly read online, Annual Design develops the online and print versions in parallel. Images and copy come from one source — saving costs and ensuring consistency.

The online version is not built as an afterthought; it is considered from the outset: responsive, accessible, fast-loading and optimised for all devices.

  • Responsive web implementation
  • Interactive infographics and data visualisation
  • PDF integration and download
  • Accessibility (WCAG 2.1)
  • SEO optimisation
Online annual report microsite – Annual Design
06 – ESG / CSR Report

Communicating sustainability compellingly.

Annual Design designs and develops sustainability reports in accordance with GRI standards — and knows the new CSRD/ESRS requirements of the EU. The combination of annual report and ESG report is mandatory from 2025 for companies with more than 250 employees.

Annual Design is the ideal partner because sustainability is not just a task, but a lived philosophy. This shows in every report.

ESG report – sustainability report design
Next step

Which service
do you need?

Call us or write to us — we will advise you on which modules make the most sense for your project.

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