Annual Design.
The specialist agency dedicated exclusively to annual reports, ESG reports and integrated reporting — with everything that entails.
The relaxed path to an impressive report.
That is Annual Design's promise: annual reports and ESG reports that are compelling in content, impressive in design and effective in communication — without your team suffering unnecessary stress.
Annual Design takes ownership of the entire process. The transparent modular system ensures this promise is kept — across all media and device categories.
Whether a minimal statutory report or an award-winning flagship document: Annual Design offers the right modules for every level of ambition.
Peter Lünstroth M.A.
Founder and Managing Director, Annual Design
One approach. Grown into the team.
Annual Design was built on the recognition that annual reports are a discipline in their own right — and that this discipline demands more than craft. It demands looking through multiple lenses simultaneously: the economic, the visual, the cultural and the geopolitical.
This interdisciplinary approach is not a method that was introduced. It is a disposition shared by everyone at Annual Design: business editors who know regulatory requirements and still write with conviction. Designers who do not illustrate infographics but argue with them. Strategists who understand the report as the hardest document in brand communications. And project managers who know that a misjudged tone in São Paulo can cost more than a missed deadline in Bielefeld.
Peter Lünstroth M.A., founder of Annual Design, studied law, philosophy, political science and ethnology. That is the source of the interdisciplinary thinking — but not its sole carrier. The disposition continues in the team: applied in briefings, in editorial reviews, in design decisions.
Peter Lünstroth M.A. studied law, philosophy, political science and ethnology. As creative director he was responsible for brands including Apollinaris, Casio, Dr. Oetker, Melitta, Procter & Gamble and S.Oliver. He lectures at the Federal Patent Court, is a visiting professor at FHM Bielefeld and the author of »Machiavelli for Business«. Since 1994 he has led Annual Design.
MANN+HUMMEL, Fresenius Kabi, Bayerische Versorgungskammer, Hella, Leonardo Hotels, Volksbank, Lexus, Puma, Forbo, Cobiax, All for One, junited Autoglas, ZDB
Why Annual Design
is different.
100% specialisation
Annual Design works exclusively on annual reports and ESG reports. No generalist full-service work. Just the deepest market expertise available in this niche.
Print and online from one source
Both versions are developed in parallel. This saves costs compared to separate commissioning — and ensures consistent quality across all channels.
Bespoke, never off the shelf
Every report is developed individually. Annual Design works with a modular system — enabling maximum quality at a calculable cost.
ESG expertise from day one
GRI, CSRD, ESRS — Annual Design knows all the standards. And is ready for the integrated reporting obligation that applies from 2027 for organisations with 1,000+ employees and €450m revenue — and for organisations that choose to act voluntarily ahead of the deadline.
Geopolitically & culturally secured
Annual Design examines reports for their impact across different cultural contexts. A statement that reads as transparency in Germany may signal weakness in Asia. We eliminate these risks before they become problems.
The report as a brand statement
A report is not an advertising medium — but it shapes the image all stakeholders simultaneously hold of an organisation. Annual Design understands these mechanisms and uses them to build reputation.
Reliable deadline adherence
Reporting seasons have hard deadlines. Annual Design's structured project management ensures every deadline is met — even under pressure.
Annual Design works for
communications and procurement.
Heads of Corporate Communications, IR, PR
Annual Design is your reliable partner for the entire report production. You retain strategic control — we handle concept, copy, design and implementation. Relief, not overhead.
Heads of Procurement, public institutions
Transparent service descriptions, modular cost framework and documented references: Annual Design provides all materials for thorough supplier evaluation and structured tender processes.