In theory, any design studio can create a business or sustainability report.

Why Annual Design?

Financing Know How

There are traditionally two main approaches to annual report design. On the one hand, there are the financial insiders, who often advise in this sector and also present the figures in color and form.

Design Know How

On the other hand, there are designers who also create annual reports.

Editorial expertise

Then there is another characteristic that is less common but can be helpful when things get tight in the conceptual area or when something new and fresh is needed: the knowledge and willingness to follow a common editorial thread.

We have combined these properties.

Of course, there is something else: efficiency in implementation and cost-effective production.

Annual Design relies on the latest technology (and employees who know how to use it) for implementation.

This drastically reduces the amount of work involved in DTP and publishing.

When developing print and web versions of the annual report in parallel (e.g., creating a report microsite), existing images, illustrations, and texts can be adapted for the other media channel at low cost and with little effort. However, the design must always be adapted to suit the medium. Only in this way can the annual report contribute to the brand: it must not only correspond to the brand design, but also convey the positive spirit of the institution.

These two aspects—dual expertise in concept and design, and cost efficiency in implementation—form the core of Annual Design’s brand DNA.

The cost advantage in implementation remains relevant even when it comes to more elaborate annual reports that require more individual design work and complex photo shoots.

Therefore, the agency’s unique position is ultimately economically justified both in the short term (cost advantage) and in the long term (image advantage).

Apart from this hard fact, we develop annual reports with passion. Perhaps that is the whole secret, beyond the rational arguments.