Designers, Copywriters, Project Managers: People

Skills, Passion, and

total Commitment

The employees at Annual Design are much more than experts in their field—they are passionate designers, perfectionists with an eye for detail, and strategic thinkers who put their heart and soul into every line, every design, and every concept. They know how to transform complex corporate data into inspiring stories that not only reflect the facts, but also convey the essence of the company.

Each member of the team brings a special strength to the table, and when combined, these strengths result in what makes Annual Design so unique: a deep connection between creativity and precision. Here, analysts who are as comfortable with numbers as they are with words work alongside designers who transform information into visual masterpieces and editors who know how to turn the dry key figures of a financial year into a compelling narrative. This mix of talents, united in a team that constantly inspires and drives each other, creates reports that not only inform but also inspire.

What sets Annual Design apart is not only its technical expertise, but also the unbridled passion that goes into every project. Whether it’s the annual report of a global corporation or the CSR strategy of a medium-sized company, the team approaches every challenge with the same dedication. They understand that an annual report is not just a mandatory exercise, but an opportunity to sharpen a company’s profile, build trust among stakeholders, and bring its values and vision to the forefront.

The employees at Annual Design are not simply guided by numbers— they listen carefully to what really defines the company, what drives it, and where it wants to go. With a keen sense for nuance, they develop reports that not only record the numbers for a given year, but also tell the story of a company.

It is this deep commitment and the joy of working together that make every project special. Here, every annual report becomes a collaborative effort—from the initial concept to the final layout. At Annual Design, the focus is on people, whether it’s the client whose vision they are bringing to life or the team that realizes this vision with creativity, expertise, and tireless dedication.

Founder | CEO

Peter Lünstroth

Peter Lünstroth M.A. started out as a journalist at Sender Freies Berlin and then moved into brand communication.
As Creative Director, he was responsible for communications at Apollinaris–Schweppes, Casio, Dr. Oetker, Homann, Langnese, Mentos, Pioneer, Procter & Gamble, S.Oliver, Whirlpool, and others.

As managing director of Lünstroth GmbH, he heads the consulting and strategy division of the annual report agency.

Peter Lünstroth teaches at the FHM, is a consultant at the Federal Patent Court in trademark matters, and is also a welcome keynote speaker at identity and brand symposia.